Non-Binding English Summary:

  • Your privacy and data security are important to us – we take many steps to secure it.
  • For Gun StoreMaster to work, we need to use data you provide to us.
  • Anonymous firearm data can be used in Gun StoreMaster™ – opt out at any time.
  • Our business is to help gun stores operate – not to share your specific information.
  • We continuously work to improve Gun StoreMaster by using anonymous data.

Privacy Policy

At Gun StoreMaster™, we collect and manage user data according to the following Privacy Policy, with the goal of incorporating our company values: service, honesty, transparency, accessibility, and usability. This document is part of the Gun StoreMaster Terms of Service, and by using,, or (collectively referred as the “Website”), you agree to the terms of this Privacy Policy and the Terms of Service. Please read this Privacy Policy and the Terms of Service in their entirety and refer to them for definitions and contacts.

At Gun StoreMaster, we use the "Privacy by Design" approach. This means that we think of privacy implications before building a new feature. We try not to ask for information we don't need, and we protect the information we have. We take pride in treating our users' privacy the way we'd like to be treated by a website like Gun StoreMaster, as individuals.

Data Collected

We collect anonymous data from every visitor of the Website to monitor traffic and fix bugs. For example, we collect information like web requests, the data sent in response to such requests, the Internet Protocol address, browser type, browser language, and a timestamp for the request.

When you register to use Gun StoreMaster, we ask you to provide certain personal information (such as your name and email address, FFL number, etc.) to create a Gun StoreMaster account. When you subsequently log in to your account, we only use cookies to store session information.  The cookies we use do not contain any user identifiable information and are deleted when you close your web browser. 

You can view and change data associated with your account. Should you choose to close your account, please login to your account, select "Help", and create a support ticket via the support portal or contact us at and we will follow up with such request as soon as possible.

We collect anonymous firearm transaction data (the “Anonymous Data”) to provide our customers with useful sales trend information.  The Anonymous Data may include the firearm; make, model, variant, transaction state, condition, and transaction price.  If you do not want to provide Anonymous Data, please contact us at to opt-out.  Some features or services of the Website may not be available to those who opt-out.  The Anonymous Data does not include any personally identifiable information.

Our Website is designed for firearm retailers.  It is not designed for use by minors or children under the age of 18.   By using the Website, you represent that you have the legal capacity to enter into a binding agreement and are over the age of 18.

Use of the Data

We only use your personal information to provide you with Gun StoreMaster services or to communicate with you about the services or the Website.

With respect to any information you may choose to upload to Gun StoreMaster, other than onto blogs or other public comment portions of our Website, we take the privacy and confidentiality of such information seriously. All attachments are uploaded to non-public areas of the Gun StoreMaster Website and all passwords are encrypted.

We employ industry standard techniques to protect against unauthorized access of data about you that we store, including personal information. 

We do not share personal information you have provided to us without your consent, unless:

  • Doing so is appropriate to carry out your own request.
  • We believe it's needed to enforce our Terms of Service, or that is legally required.
  • We believe it's needed to detect, prevent, or address fraud, security or technical issues.
  • To otherwise protect our property, legal rights, or those of others.

Gun StoreMaster is operated from the United States. If you are visiting the Website from outside the U.S., you agree to any processing of any personal information you provide us according to this policy.

Gun StoreMaster may contact you, by email or other means. For example, Gun StoreMaster may send you promotional emails relating to Gun StoreMaster or other third parties which Gun StoreMaster feels you would be interested in or communicate with you about your use of the Gun StoreMaster website. You can modify your email notification preferences by clicking the appropriate link included in the footer of email notifications. If you do not want to receive email from Gun StoreMaster, please opt out of receiving emails at the bottom of any Gun StoreMaster emails or by editing your profile preferences.  Note that emails pertaining to changes imposed on us by governmental authorities that impact the operation of our services, notifications in connection with changes to your account or notifications that impact access to the Website will not be affected by selecting a communication preference.

Sharing of Data

We don't share your personal information with third parties. Only aggregated and/or Anonymous Data is periodically transmitted to external services to help us improve the Gun StoreMaster Website and service.

We may provide social buttons provided to us by services like Twitter, Google+, LinkedIn and Facebook. Your use of these third-party services is entirely optional. Additionally, we may provide options for customers to connect with other customer-managed, third-party accounts. Examples include, but are not limited to, integration with Point of Sale (POS) equipment, online auction sites, customer-managed online storefront websites or other customer accounts. To access these features, customers may be required to log onto their Gun StoreMaster account profile page and enter credentials for each desired integration service.

We are not responsible for the privacy policies and/or practices of these third-party services.  You are responsible for reading and understanding those third-party services’ privacy policies.

We employ and contract with people and other entities that perform certain tasks on our behalf and who are under our control (our “Agents”). We may need to share personal information with our Agents to provide products or services to you. Unless we tell you differently, our Agents do not have any right to use Personal Information or other information we share with them beyond what is necessary to assist us. You hereby consent to our sharing of Personal Information with our Agents.

We may choose to buy or sell business assets. In these types of transactions, user information is typically one of the transferred business assets. Moreover, if we sell all, or substantially all, of our assets, or if we go out of business or enter bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of the Company or our assets may continue to use your personal information as set forth in this policy.

Changes to the Privacy Policy

We may amend this Privacy Policy from time to time. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. If we make major changes in the way we collect or use information, we will notify you by posting an announcement on the Website or sending you an email. A user is bound by any changes to the Privacy Policy when he or she uses the Services after such changes have been first posted.

This policy was last modified on November 14, 2022.

Your Consent

By using our site, you consent to our privacy policy.

Contacting Us

When we receive formal written complaints, we will follow up.  If there are any complaints or questions regarding this privacy policy, you may contact us using the information below.

Gun StoreMaster
c/o Three Circle Software, LLC.
14425 Falcon Head Blvd.
Austin, TX 78738